The Design Process

People and Roles
Who is your target audience?
-One needs to understand the basic and extended needs of one's targeted audience in order to best satisfy their interests.

What information does your client want the site to communicate?
-After the clients needs have been analyzed, the designer needs to be able to produce appropriate content, graphics, and type of advertising to further the success of the client's business.

Just how will the designer convey the client's message?
-For the customers' sake! There needs to be contact information: e-mail address, hot line numbers, something! Not only does this enable the customer to access possibly more persuasive information, but it gives them a sense of involvement. Everybody wants to feel like they did "their part" in whatever the success may be.
A nice way to ensure this simple necessity is met, a designer can speak with the client about offering an area for testimonials.

What business does the customer have relating to the website?
-One must understand the bigger picture of the customers' wants. The site needs to pertain to them! Them and their concerns are the most important thing to the designer and the designer's client. MAKE IT KNOWN!

Can they feel it?
-As stated earlier, a natural want people have is to feel as if they are "doing their part." Everybody wants their name on the credits of a successful piece, your cite. This also creates personification to the site. So the customer feels "closer."